The foundations of marketing

Introduces core marketing concepts, including customer needs, market research, segmentation, targeting, positioning, marketing mix, branding, and promotional strategies, developing foundational understanding of customer-focused business decision-making.

Applicants must have completed a minimum of Class 12 education or its equivalent. Applicants must be at least 18 years old at the time of application. Professional looking to Upskill or Reskill.

Management and Business Services

Training on planning, orientation and operation of administrative activities of various institutions focusing on economic, financial and administrative issues, including training on the management of various operations and institutions; such as educational institutions, recruitment processes, logistics management, management sciences, offices, institutional theory and behavior, personnel, etc.

The UAE’s competitive business and tourism environment creates demand for marketing skills. Learners can pursue entry-level roles in marketing support, social media, sales, customer engagement, digital marketing, and promotional activities across diverse organisations and industries. UAE commercial regulations emphasise consumer protection and fair business practices, supporting the development of responsible marketing knowledge covering customers, markets, communications and business activities.